Marcel Digital Campaign Season- 8 Kicks Off

Photo: Marcel’s higher officials attend a 'Declaration Program of Digital Campaign Season 8’.

Photo: Marcel’s higher officials attend a 'Declaration Program of Digital Campaign Season 8’.

The local electronics manufacturer Marcel has kicked off Season 8 of its nationwide ongoing 'Digital Campaign,' an initiative of bringing its after-sales services under the online automation to ensure quick service.

Like the campaign's previous seasons, Season 8 was also commenced with some special customers’ benefits.

Under this season, a customer could will get either free appliances like fridge, TV, AC, home appliances, or sure cash vouchers through purchasing a Marcel brand’s fridge, washing machine or microwave oven from any branded outlets across the country. 

Customers will enjoy these benefits on the purchase of those Marcel’s products from October 15, 2020. The benefits will prevail until the further announcement of Marcel authorities. 

The announcement was made at the ‘Declaration Programme of Digital Campaign Season-8’ held at the Marcel Corporate Office’s conference room in the capital on Wednesday (October 14, 2020).

The declaration program was attended by Marcel’s Deputy Managing Directors Eva Rezwana Nilu, Nazrul Islam Sarker and Amdadul Haque Sarker, Marcel’s Brand Ambassador Film Actor Amin Khan and Marcel’s Head of Sales Dr. Md. Shakhawat Hossen. 

Executive Director (ED) Md Firoj Alam moderated the program while the company’s some other ED’s Mohammad Rayhan, Ariful Ambia and Refrigerator’s Chief Executive Officer (CEO) Engineer Anisur Rahman Mallik, Deputy ED Shahjada Selim, Home Appliances’ CEO Engineer Al Imran, First Senior Additional Directors Robiul Islam Milton and Faruk Azam, Additional Director Augustin Sujon, Digital Campaign’s Coordinator Nazmul Hossain Evan,  among others, were also present.

Marcel’s Head of Sales Dr. Md. Shakhawat Hossen said, they the prime objective of conducting the campaign is to bring the after-sales service operation under online automation to ensure the deliberation of quick services. 

During the campaign, he said, some details such as customer’s name, contact number and the product’s model number have been stored on Marcel server. As a result, the users of Marcel products will easily get the desired after-sales service even if they have lost the product’s warranty card. The customer database will also help the service center’s representatives getting customers’ feedback about their respective Marcel products’ service. 

To encourage customers’ participation in the campaign, the local brand has been offering special customers’ benefits like free fridge, TV, AC, etc. and sure cash vouchers. 

Marcel is now manufacturing and marketing around 100 models of frost and non-frost refrigerator, freezers and beverage coolers with advanced technologies and features such as BSTI  ‘Five Star’ energy rating certified refrigerator, huge energy-saving inverter technology’s Side by Side Door and Glass Door non-frost refrigerators. 

Marcel is giving a one-year replacement guaranty as well as 12 years compressor’s guaranty. 

In addition, customers are getting Marcel 4 models of the washing machines, including top-loading automatic and manual system. between the prices of Tk 6,900 to Tk 22,000. Customers can buy Marcel microwave oven at Tk 17,600.  Ends/


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