Coca-Cola Unveils a New Campaign with the Theme 'Chutirdine Shera Shaade'

Coca-Cola Bangladesh, one of the country's leading beverage companies, has unveiled a new campaign on the theme of 'Chutirdine Shera Shaade,' which emphasises the importance of celebrating daily moments of togetherness with friends and family members. Coca-Cola highlights its position as a brand that unites people by encouraging them to create moments of happiness that comes from pairing meals with a Coke, says a press release. 

The Integrated Campaign includes thematic communication on TV, an exciting radio contest and a Friday lunch game and an exciting game on Coca-Cola Bangladesh's digital platforms.
Traditionally, Friday meals have always been special, as this is the one meal that the whole family enjoys together at least once a week. 

Highlighting the idea behind the campaign, Ajay Bathija, Managing Director of Coca-Cola Bangladesh, said, “Food is an integral part of Coca-Cola’s DNA and plays an important role in the culture of Bangladesh. Coke with food is a perfect pairing and with this belief, we have launched a campaign that conveys the spirit of togetherness and celebrates enjoying meals together in a new way. We hope people participate in this campaign and create Coke-and-food rituals of emotion and connections across Bangladesh.”

This campaign creates exciting digital activities to keep young people connected and engaged in the spirit of sharing a meal with their loved ones. The exciting quiz contest, ‘Friday Lunch Game’ on Coca-Cola’s digital platforms, requires participants to guess their friend’s weekend meal. Winners and first-time Participants of the Friday Lunch Game will have Coca-Cola delivered at their doorsteps.

However, in order to practice social distancing during the period COVID-19, people are getting used to staying at home, giving them the opportunity to spend more time with their loved ones over meals.

Through this campaign, Coca-Cola intends to rekindle people's love of food, encouraging them to increase the frequency of having a great meal with their families in the midst of unprecedented/new normal times.

Coca-Cola also brings a month-long radio campaign 'Foorti Shaad e bhora Friday' to consumers in order to keep consumers engaged in the food sharing trend. The campaign is about taking part in a quiz and answering questions. Winners will be chosen every week who will have a chance to win a special Friday lunch along with a Coke. Through this integrated campaign, Coca-Cola aims to delight families by bringing them together over a weekend meal to celebrate the spirit of sharing happiness.

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