Bangladesh Lags Behind in World Market's Branding

Pre-preparation ceremony of 'Bangladesh International Investment Summit 2021' || Photo: Collected

Pre-preparation ceremony of 'Bangladesh International Investment Summit 2021' || Photo: Collected

Private Sector Industry and Investment Adviser to Prime Minister Salman F Rahman said that Bangladesh is lagging far behind in terms of branding in the global market.

The Prime Minister's Private Industry and Investment Adviser said, "We recently held a four-day road show in the United States, where all the speakers, including expatriates, spoke about the backwardness of Bangladesh in branding." In the future, international media like BBC and CNN are thinking about branding Bangladesh. We have already discussed this with the international media Bloomberg. Part of the branding is 'Bangladesh International Investment Summit 2021'.

He was speaking as the chief guest at the pre-preparation ceremony of 'Bangladesh International Investment Summit 2021' organized by Bangladesh Investment Development Authority (BIDA) in collaboration with World Bank's International Finance Corporation (IFC) on Sunday (September 12).

Salman Fazlur Rahman, Private Industry and Investment Adviser to the Prime Minister, made the official announcement of Bangladesh International Investment Conference-2021 as the chief guest on the occasion. Bangladesh Investment Development Authority Executive Chairman Md Sirajul Islam presided over the ceremony.

The summit will be held on November 28-29 at the Radisson Blu Water Garden Hotel in Dhaka. Prime Minister Sheikh Hasina will inaugurate the virtual summit.

Speaking on the occasion, Salman F. Rahman said that American businessmen had said at the road show that they had got a new idea about Bangladesh. They did not know that Bangladesh has come so far. They advised us to increase the branding.

"I think this initiative of 'Bangladesh International Investment Summit 2021' with the support of BIDA and other investment development organizations will play a significant role in our branding," he added. "We are going to transform from a low-income country to a middle-income country," said Salman F. Rahman. The biggest challenge facing us right now is increasing investment. I hope the 'Investment Summit 2021' will be very helpful in meeting that goal.

As for Covid-19 pandemic, the summit will be held through both physical and virtual means, which will play a significant role in attracting investment in high-growth sectors by providing effective public relations, exchange of views and partnership opportunities.

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