Apple Plans Special Event for Sep 15, New Products Anticipated

Apple Inc. planned a special event for September 15 on Tuesday, with fans and investors awaiting refreshment in the lineup of some of the core products of the company.

While Apple uses its September events to showcase its most important products, it may still take time for new versions of iPhone handsets as the July company flagged a delay of a few weeks from the usual timeline, reports Reuters.

Other products usually unveiled in September include new versions of Apple Watch and iPad.

The event will be streamed on the company's website from its campus in Cupertino, California, Apple said, without further details.

The typically cryptic invitation to media from the iPhone maker read: "Time flies."

Apple, known for splashy launches at its campus packed with hundreds of journalists, would be forced to tone down some of this year's excitement with the event running virtually for the first time due to Covid-19.

Apple's marketing chief tweeted https:/twitter.com/gregjoz/status/13033575256668945921 a video teaser with the launch date appearing in Augmented Reality format, hinting at a 3D element to the event.

"I wouldn't count on the iPhone 12 being part of any unveiling. With so much hype around the expected 5G capability, timing will be everything and this delay could prove a big issue for Apple," Investing.com analyst Haris Anwar said.

Analysts have suggested Apple is likely schedule a separate event later to launch new iPhone versions.

"If they're unable to launch in October, then it could seriously hurt sales in the crucial holiday season, where many will be looking to replace their phones with newer models," Anwar added.