Published: 16 Oct 2020, 03:46 pm
Bangladesh's electronics giant Walton is going to enter into the Greece market through dispatching the first consignment of its LED TV export that would be another milestone for Walton in expanding the export markets of 'Made in Bangladesh' labeled electronics in the European markets.
After starting TV export to Western and Central Europe, Walton recently partnered up with one of the leading Greek retailers to initiate its export operation in Greece, which is the largest economy of the European Balkan region.
This new market expansion will help Walton to gradually penetrate into other Eastern European countries too, Walton officials made the remark at a program titled ‘Expanding Export Market To Greece’ held at the Walton Corporate Office’s board room in the capital recently.
At the event, the first shipment of LED TV export to Greece was officially inaugurated.
The inaugural ceremony was attended, among others, by Walton Hi-Tech Industries Limited Director Raisa Sigma Hima, Walton’s Greek business partner Mr. Georgios Tziallas, Walton International Business Unit (IBU) President Edward Kim, Walton TV’s Chief Executive Officer (CEO) Engineer Mostafa Nahid Hossain and Walton’s European business head Engineer Tauseef Al Mahmud.
Speaking at the event, Walton’s Greek business partner Georgios Tziallas said, ''I am really very happy to see all the state-of-the-art production facilities of Walton Television and really appreciate their efforts to maintain a rigorous QC policy.''
Walton’s European business head Mr. Tauseef Al Mahmud said, Greece is an important business hub for Southeastern Europe, and being a high potential electronic market, we strongly believe our partnership will yield some great results in the near future. Moreover, targeting the forthcoming Black Friday and Christmas sale this November, the first phase of television product shipment from Bangladesh will start from next week.
This year Walton is exporting various 32” television models to Greece, and this particular television category contributes around 35 percent of the total TV market demand of Greece. Customers will be immensely benefited through high quality made in Bangladesh products.
Walton TV CEO Mostafa Nahid Hossain Ovi says, 'During this Pandemic situation, Walton came up with innovative marketing strategies, adopted new sales channels to ensure steady and sustainable growth of the export market operation. Furthermore, pricing strategies is also being adjusted to create value and satisfy international customers.
Walton's IBU President Edward Kim said, Walton is committed to adjust to local needs of individual international market, both in terms of software and hardware. Through Walton’s partnership with the leading European electronics companies and retailers, it aims to establish Bangladesh as one of the top electronic product manufacturers in global market. Eventually market expansion into the European region will not only help grow Bangladeshi electronics business globally but also help unlock new channels to market other type of electronic goods as well.