Is Pandemic Changing Fashion And Clothing?

Covid-19 has shaken the world market quite well. This virus has radically changed the way we live our lives. The pandemic has also changed the world's fashion industry. Clothing has changed with the changing needs and concerns of the customers and many people think that it will come in the future as well. In the past, during the plague epidemic, the design of clothing has changed a lot.  

Everybody had to stay in lockdown for a long time in 2020. Although the lockdown was repeated the following year, the stability was somewhat less. Many countries have already given lockdowns this year as well. Restrictions have been imposed in many countries.

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Dr Kate Sala, a lecturer in design and technology at the School of Fashion and Textile in Melbourne, Australia, said people now feel more comfortable wearing comfortable clothing because of the long lockdown. As a result, the style of clothing may change. Not only that, people now prefer to shop from home. So they are also shopping online. 

During the lockdown, various countries of the world faced economic catastrophe. Buyers are likely to call everyone who looks appropriate, if there are only a few. Many garment factories stopped production to reduce losses due to lack of sales. Generally, next season's clothing is made all over the world this season. Besides, the fashion industry has been going through losses. The on-demand manufacturing process in the global market is currently gaining importance to avoid losses. In this method, instead of seasonal production, but to understand the need to produce the product. However, due to a lack of skilled manpower and technology, it has not been implemented yet.

The issue of social distance is important to people at all levels to prevent coronary heart disease. So stay at work from home for a long time. That's why online business is important during lockdown and later. 

The development of online or e-commerce is in full swing. Before Corona, many customers were not comfortable shopping online. But during the lockdown, they became accustomed to shopping online. Again, many sellers are able to reach customers through online. In order to survive in the changing times, many people are getting involved in the online world. Many customers now shop online. In 2020, sales in the United States alone increased by 32.4 percent, and in 2021 it increased to 39 percent.

Many people in our country, especially women, are doing business online since they are not at home in Corona. They have got acquainted with their own designed clothes and have been able to play a role in the country's economy.

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Clothing changes in epidemics are not a new phenomenon. This has happened in the past too. Social distance is always important during an epidemic. During the Great Plague of 175, physicians wore special clothing to keep distance from patients. Physicians wore masks, long coats, and gloves during the Great Plague. They believed that such clothing would keep them away from the patient and that they would not be infected even if the disease spread in the air.

The issue of social distance should also be complied with by the common people. At that time men also wore long coats, hats, gloves and masks like doctors. Women also used to wear long gowns to keep themselves healthy at that time, which were spread over many places. In this way distance was created with others. In addition to gowns, hoop women wore skirts. It was customary for women to make a hoop skirt and wear it with crinoline cloth made of horse hair, thread or linen. Gowns and hoop skirts became very popular in the 19th century. These garments are still popular among women.

Talking about the change in the style of dress, Professor Kate Sala added that people have been at home for a long time. So now they prefer to wear comfortable clothes. It will be seen later that many workers will prefer comfortable clothes instead of tight clothes.

(Photo: Collected)

A recent survey of 20,000 buyers in 11 markets, including the popular global brand Lululemon Australia. As can be seen, 81 percent of buyers say that when they go to work at home in Lockdown, they realize that they feel more comfortable working in comfortable clothes. As a result, they can do better in the workplace. Sales of denim skirts, joggers, scarves and full sleeves are on the rise and are now considered popular fashion products.

Corona is running. We do not know when we will be completely free from this. At this time mask is our constant companion. Demand for this specialty has grown significantly as a result of recent corporate scandals. Now many fashion houses are selling masks along with clothes. Different types of masks of different colors are gaining popularity.

People are now aware of the future. So now people are more interested in buying very budget products. Many fashion experts believe that the demand for budget products is increasing due to the need to sustain themselves. Clothing and fashion is a sector that will never disappear but will change over time.