Banglalink Acquires Rights to Broadcast World Cup on Toffee

Photo: Collected

Photo: Collected

Banglalink has acquired the exclusive rights to become the licensed mobile broadcaster of the FIFA World Cup Qatar 2022TM through a sub-licensing agreement with K-Sports. 

Toffee, the largest digital entertainment platform in Bangladesh powered by Banglalink, will live stream the sports event as the exclusive digital platform in the country. 

The announcement was made at a press conference held at Banglalink head office Tiger’s Den today, Thursday (September 22). 

Upanga Dutta, chief commercial officer of Banglalink, Taimur Rahman, chief corporate and regulatory affairs officer of Banglalink, and Fahad Mohammed Ahmed Karim, chief executive officer of K-Sports, were present at the event.  

It is learned that football lovers from across the country will be able to watch the live stream of all the World Cup matches on the Toffee app from any network. Toffee app is available on both Google Play and App Store for download. The exciting football actions can also be watched on and Toffee’s Android TV app. 

Upanga Dutta, chief commercial officer of Banglalink, said, “We are happy to partner with K-Sports for bringing this global sporting event to our digital platform. Through this facility, we are giving digitally enabled Bangladeshi consumers the opportunity to enjoy a personalized experience of watching the World Cup.” 

“This is the first-of-its-kind experience for them to watch World Cup matches on a mobile platform from anywhere and on the go,” he also said. “We are confident that our consumers will get superior streaming experiences with Banglalink’s best 4G speed in the country. In order to enable all football lovers to enjoy this beautiful game, we plan to keep this streaming service open to all networks. They can also watch it on large screens with the Toffee android TV app.” 

As the digital broadcasting rights holders for FIFA World Cup 2022, it is a great pleasure to sign the agreement with Banglalink for this initiative, said Fahad Mohammed Ahmed Karim, chief executive officer (CEO) of K-Sports. “Toffee is the right fit for live-streaming a mega event like World Cup Football due to its wide user-base and smooth streaming experiences. It is an exciting opportunity for our football lovers to watch the live stream of World Cup matches in a convenient way.”

Banglalink will also provide various special offers for its subscribers during this global event._Agencies 

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