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Facebook to Follow Audio Social Network Clubhouse: Report

Facebook is looking to carve out its own spot on the audio social networking scene that saw an invitation-only Clubhouse rocket launch to popularity, the New York Times reported on Wednesday.

Facebook executives have ordered employees to create a version of Clubhouse, an app that allows users to enter virtual "rooms" to chat on any topic, according to the New York Times, citing unnamed people who are familiar with the situation, reports AFP.

Clubhouse has attracted an array of big names, from celebrities to Facebook chief Mark Zuckerberg himself, who stopped in on the app recently to talk about augmented and virtual realities.

Tesla and SpaceX chief Elon Musk tweeted on Wednesday that he agreed to “do Clubhouse with @kanyewest,” causing an instant stir in rooms at the social network.

Clubhouse exploded in popularity during the coronavirus pandemic when people could not get together in person—but now the once-nice platform has far higher goals. Launched less than a year ago, Clubhouse—which has recently experienced censorship difficulties in China—seeks to establish itself as the standard bearer of digital audio.

The concept is simple: once you’re invited to join, you can start or listen to conversations in digital “rooms,” ranging from a major talk by someone famous to a chat within a small group.

No posts, no photos, no videos — just audio. The app is available only on Apple devices for now.

The New York Times quoted a Facebook spokeswoman as saying the internet firm has “been connecting people through audio and video technologies for many years and (is) always exploring new ways to improve that experience for people.”

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