Asian Paints Supports Indian PM Cares Fund As Key Sponsor

Since COVID-19 hit India and was declared a pandemic by the WHO around the same time, the whole country has come together to fight it in multiple ways – by donating to the PM Cares Fund, by donating PPEs to doctors and health workers, and by supporting the non-so-privileged class that has suffered as a result of the lock-up by providing ration and support kits, India Today reported.

Asian Paints is one such name that is back in the news to support the PM Cares Fund by being the key sponsor of the 'One Nation One Voice Anthem' dedicated to Corona Warriors.

Released on Sunday, May 17, the anthem is the brainchild of popular singers Sonu Nigam and Srinivas, and Sanjay Tandon, ISRA CEO. Titled Jayatu Jayatu Bharatam, Vasudev Kutumbakkam, this song breaks all records by bringing together 200 singers from the Indian Singers Rights Association (ISRA) in 14 languages and is the largest anthem platform ever.

It is necessary to note that Asian Paints has already pledged 35 crores to the battle against COVID-19 to the PM Cares Fund and other CM funds through various States.