‘Texworld USA’ Begins in NY on Jan 12 with New Concept

A three-day international apparel sourcing event 'Texworld USA' will begin on January 12, 2021 with a new concept – Pop-up Sourcing Showcase' – in view of Covid-19 pandemic.

“Like in the past, Bangladeshi business entities will take part in the tradeshow for promoting Bangladeshi products in the USA market,” Export Promotion Bureau (EPB) Deputy Director Abu Mukhles Alamgir Hossain told media yesterday.  

He said Messe Frankfurt North America, by launching the 'Pop-Up Sourcing Showcase' at its New York Textile shows, bridges the gap between physical and virtual events.

A digital format and a Pop-Up Sourcing Showcase will feature in the new exhibition, he said.   

The newest concept, Pop-up Sourcing Exhibition, is a dedicated area on the show floor that will feature an exclusive showcase of the highest quality fabrics and clothing supplied by mills from around the world that can not be present at.   

Suppliers will submit the best of their collections to be curated by The Doneger Company, the New York-based trend agency. The "Pop-up Sourcing Showcase" is simplified and integrated with the virtual platform, providing a special and immersive sourcing experience for visitors.

Visitors will be able to touch and feel the fabrics, obtain comprehensive product details via the virtual platform, and remotely interact with participating exhibitors, guided by on-site textile and apparel experts.

On each fabric, there will be a QR code and buyers can contact the company directly if interested.

Source: BSS