Desk Report
Publish: 04 Oct 2021, 09:26 pm
Walton TV Expands Its Brand Business to Croatia || Photo; Collected
The Bangladeshi
multinational electronics brand Walton has further expanded its brand business
in Europe by commencing export of its own brand television to Croatia. a nation
at the crossroads of central and southeast Europe on the Adriatic Sea.
In this context, Walton
inked a partnership with a Croatian renowned electronics brand named Smartphone
I Tablet Servis D.O.O.
Recently, Walton
International Business Unit (IBU) President Edward Kim and Smartphone I
Tablet’s Chief Executive Officer (CEO) Mario Kralj signed the agreement
virtually on behalf of their respective sides at a signing ceremony programme
held at Walton Corporate Office in the capital.
Among others, Walton’s
Senior Executive Director SM Zahid Hasan, Walton TV’s Chief Business Officer
(CBO) Engineer Mostafa Nahid Hossain, IBU’s vice-president Engineer Tauseef Al
Mahmud, Operative Director Razaul Islam and Smartphone I Tablet Company’s
Product Manager Marin Maltaric. Walton's Croatia Country Concern Aminul Islam
moderated the program.
Mentionable, Europe is the
largest exports market for Walton televisions as the company have TV exports to
this market worth over three million US dollars. Walton has already expanded
its TV exports market to 12 European countries. Walton has started television
exports to Croatia under its own brand name along with the TV exports to other
European nations as an OEM (Original Equipment Manufacturer). The Croatian
company has joined Walton as a business partner in this process.
Aminul Islam said that Croatia
is a potential market geographically for Walton with a huge consumer
electronics market in that country worth of US$221m projected in 2021 with the
projected market volume of US$292m by 2025. Under its NOA brand, the Smartphone
I Tablet company with their 20 years of experience in the competitive market is
set to work as the distributor of Walton. The company has 33 percent market
shares in TV and mobile segment in Croatia market. According to the partnership
agreement, they will market various products including, Walton brand TVs,
refrigerators, air conditioners, washing machines, mobile phones and microwave
ovens in Croatia.
Edward Kim firmly believed
that Walton will soon lead the electronics market in different regions of
Europe, including Croatia as there is a huge opportunity to expand Walton's
export market in central Europe and the Adriatic Sea regions.
Mario Kralj said Europe has
always been a competitive market with many challenges. We are working to expand
market more and more in other European regions. Walton is producing TVs
following European standards, maintaining high quality in its own factory.
Walton TV's quality and our long-standing business experience will greatly work
in these competitive and developed markets.
Mostafa Nahid Hossain said
that Walton will provide all kinds of supports to this company to expand
business in Croatia. Walton's target is to boost TV market share in Europe as
now Walton has the largest market share in Bangladesh. Walton is exporting TVs
through over 100 business partners in different countries. Walton has received
an order to export TVs worth 2.44 million dollars a day from several European
countries on the occasion of Christmas this year, creating a huge milestone in
the country's export sector.
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