Desk Report
Publish: 29 Sep 2021, 09:47 pm
Netflix Acquires First Video Game Studio || Photo; Collected
Netflix has
announced the acquisition of its first video game studio, as the streaming
giant bids to expand its entertainment
empire with a push into the lucrative gaming sector.
The company announced Tuesday that it has bought the California-based Night School Studio, best known as the creators of paranormal thriller game Oxenfree.
Netflix had indicated its intention to venture into video games in July, eyeing potential hits based on the storylines of popular TV series.
The company
said Night School's "artistic excellence and proven track record make them
invaluable partners as we build out the creative capabilities and library of
Netflix games together".
Night School
co-founder Sean Krankel said in a blog post that it was "a surreal
honor" to be the developer of the first game to join Netflix.
"Netflix
gives film, TV, and now game makers an unprecedented canvas to create and
deliver excellent entertainment to millions of people," he wrote.
"There's
a kaleidoscope of butterflies in our team's collective stomachs." Netflix
has already signaled that access to the games it develops will be included in
customers' membership.
The streaming giant said in August that it was starting limited testing of its gaming capabilities, with Android users in Poland able to try two games based on its "Stranger Things" horror series.
Along with
its interest in games inspired by television, Netflix has previously developed
various TV shows and movies based on games.
This week it announced it has commissioned a third season of "The Witcher", which is based on a series of fantasy novels and video games.
A kids' TV show based on "Sonic the Hedgehog" is due to be released next year, while a series based on multiplayer battle epic "League of Legends" is out in November.
Netflix's expansion into video games comes as it appears to be reaching a saturation point in the United States in terms of the number of households it can reach.
The company
has openly said it competes with hit games such as Fortnite for people's online
entertainment time, and analysts suggest offering games could help attract new
subscribers.
The global
gaming market now exceeds $300 billion, according to an April study by
consulting firm Accenture.
Netflix has
recruited a video game veteran, Facebook's Mike Verdu, to lead its gaming team. (AFP)
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Topic : Netflix Video game studio
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