Huda Beauty Founder Defies Threats, Remains Her Support of Palestine

The founder of makeup empire Huda Beauty, Huda Kattan, is willing to risk her entire business over her stance on Israel’s war crimes in Gaza. The 40-year-old Iraqi-American beauty mogul says she has received threats for expressing her pro-Palestine views online and, in a recent TikTok video, emphasised her commitment to seeking truth and justice.

on December 11 In a video posted the beauty mogul stressed that she will “not be intimidated” and has done “nothing wrong” by speaking about Israel’s invasion of the Gaza Strip.

“I am speaking on behalf of humanity, and I will not be intimidated,” Kattan said in the video.

She added, “We can’t be afraid to lose anything; we have to trust the process. If we lose something, something else will come to us the right way because we are doing good work — I believe that wholeheartedly.” 

In this time Huda expressed her readiness to risk her business for truth and justice, criticising attempts to redefine terms related to ethnic cleansing and genocide.

She said, “I am willing to risk my entire business, everything that I have on that, in search of the truth and justice,” Kattan stressed.

Despite the high stakes with her cosmetics business being valued at $1.2 billion, with 54 million Instagram followers, Kattan remains undeterred in sharing her opinions online and denies accusations of antisemitism.

She accused the government of using religion and people as human shields and projecting falsehoods onto the Palestinian people.

Despite potential repercussions, Kattan received overwhelming support in the comment section of her video, with many praising her courage and ethical stance. Some even pledged to switch to her products when financially able.

This isn’t the first time Kattan has spoken out against the Israel’s atrocities. Earlier in October, a controversy arose when an Israeli fan accused her of choosing Gaza over Israeli customers. Kattan responded, “I don’t want blood money,” leading to a petition urging Sephora to remove Huda Beauty from its US stores.

Later, she announced a $1 million donation to Human Appeal and Doctors Without Borders for humanitarian efforts in Gaza.

In 2021, Kattan criticised Israel for airstrikes on Gaza and condemned the evictions of Palestinians in East Jerusalem’s Sheikh Jarrah neighbourhood.

DAWN