Desk Report
Publish: 26 Aug 2021, 12:23 pm
Instagram logo || Photo: Collected
Instagram will launch advertising on
its Shop feature globally, the Facebook Inc-owned app said on Tuesday, as the
social media giant seeks to earn more money from brands hoping to reach new
customers.
Instagram Shop is a tab on the photo-
and video-sharing app that lets users browse items such as clothes and beauty
products and in some cases purchase the items directly within the Instagram
app. Users can click on an Instagram Shop ad to view more details about the
product, browse additional items from the brand, or save the product to a
wishlist.
The company began testing the ads
earlier this month with a few select advertisers, but the feature is now open
to brands globally wherever Instagram Shop is available.
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Topic : Instagram Instagram Shop
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