Desk Report
Publish: 13 Oct 2022, 02:52 pm
Elon Musk || Photo: Collected
Elon Musk
now has his own musk: the Tesla founder said he has launched a new fragrance
called "Burnt Hair" and sold $1 million worth of the perfume in days.
"Please buy my perfume, so I can buy Twitter," he wrote on the platform Wednesday.
Musk is
expected to complete a $44-billion takeover of Twitter by the end of the month.
If he fails to do so, a trial for a breach-of-contract suit in the
on-again-off-again deal will take place in November.
The SpaceX
founder said Wednesday night he had already sold 20,000 bottles of the scent.
"With a
name like mine, getting into the fragrance business was inevitable -- why did I
even fight it for so long!?" he joked on Twitter.
The
world's-richest man's Twitter bio now describes him as a "Perfume
Salesman" and a link to the product's sale page via the website for his
startup The Boring Company is included as a pinned tweet.
The ad for
the perfume shows a ruby red bottle with the name engraved on the front in
script.
The tagline reads, "The Essence of Repugnant Desire." Each bottle retails for $100.
Musk is no
stranger to his jokes going viral online thanks to his legions of fans. The
billionaire has marketed many unusual products in the past that make reference
to his sense of humor._Agencies
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