Publish: 13 Sep 2023, 11:18 am
Apple launched a new series of iPhones that included a new titanium shell, a faster chip and improved video game playing abilities.
The biggest surprise with the iPhone 15 that will come out Sept. 22: It did not raise prices, reflecting the global smartphone slump.
Both the Pro and other iPhone 15 models will have a brighter display and a 48-megapixel camera as well as 100% recycled cobalt in their batteries.
Apple said the iPhone 15's satellite connectivity can now be used to summon roadside assistance. It is rolling out the feature out with the American Automobile Association (AAA) in the United States.
Apple said that USB-C charging cables are coming to both its iPhone 15 and the charging case of its AirPods Pro devices. The move reflects requirements from European regulators to use USB-C and allows the use of the same charging cables already used for iPads and Macs.
"I was expecting Apple to try and spin the all USB-C decision in certain way but they didn't they were very matter of fact in the way they talked about it," said Carolina Milanesi, an analyst with Creative Strategies. She said the shift "brought some differentiation to the iPhone Pro, because there's faster throughput for data transfer. That is going to be valuable for people" who use the device for professional photography, Milanesi said.
Apple also said the iPhone 15 Pro can capture what it calls "spatial videos" by using two of the device's cameras to capture a three-dimensional video. Those videos will be viewable on Apple's Vision Pro headset that is due out early next year, marketing chief Greg Joswiak said.
The Pro's use of titanium makes it lighter and stronger than previous models of other metals.
Bob O'Donnell, head of TECHnalysis Research said the steady prices were a surprise.
"I think both Apple and the carriers recognize that with consumers feeling pressure on their budget and the lack of dramatic changes it’s getting harder to convince people to upgrade. Keeping prices stable should help with that," he said.
The iPhone 15 costs $799, the iPhone 15 Plus starts at $899 and the Pro series starts at $999. The Pro Max starts at $1,199, the same prices as last year for the same levels of storage. Last year, Apple offered a $1,099 iPhone Pro Max model with less memory.
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